Discover the power of brand values

Explore the powerful impact of unearthing the values at the heart of your organisation, and putting them at the heart of your brand.

Outcomes:

• Understand values, their importance in organisational culture and the opportunities facing brands that harness them.
• Experiment with the process of unearthing, evaluating and establishing the values of an organisation
• Understand the relationship between values and brand
• Experiment with the process of codifying the values of an organisation with an engaging call to action
• Explore the process of communicating brand values.

Who should attend?

Anyone interested in:

• brand values and their impact on culture and communications, whether in private, public or third sector.

Anyone involved in:

• Marketing and communications
• Brand management
• Community and stakeholder engagement
• Human resources

Watch >> Our Design Process << Video